Our industry seems to be struggling with the question of whether or not to commit time, effort and money to developing compliance programs. It’s an oversimplification, but you can group our industry into five basic categories on this topic.
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The problem with problems is that sales people see them as mistakes and not opportunities.
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Have you ever had to fire a customer? I know I have. Read on to see my suggestions on when and if you should give up on a promotional products account.
Read MoreJust for a moment, try to imagine that a promotional product you sold to your largest customer has suddenly become the subject of a government recall.
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These days, promotional products can be purchased everywhere, and your customers know it. With all the competition for your business, how can you create customer loyalty and repeat business?
Read MoreWith the deadline for mandatory third party lead testing less than two months away, now would be a very good time to take a closer look at the third-party test reports in your files.
Read More Raise your hand if you like negative campaign ads.
No hands? I’m not surprised.
It started with such a simple and noble objective—protecting children from lead and other toxins.
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As a business coach for the promotional products industry I hear lots of challenges that promotional sales professionals are facing. Here’s a recent dilemma that a new coaching client came to me with. Perhaps you can relate.
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Having a thorough understanding of your customer’s needs will help you better meet their needs, sell smarter and increase your revenues.
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