Many years ago I started in this industry as an apparel decorator. We were doing pretty well, but my wife saw the need to expand the business to include promotional products. I thought she was nuts but I went along with it.
Read MoreIt isn’t hard to imagine how the call would go.
Read More
At times, this need for dependency, although necessary, is just a bit scary. And our dependency need sets the stage nicely for this rant, which addresses another industry relevant topic… TRUST.
Read More
Consolidation and convenience have advanced so much in the consumer world, I can solve almost any material problem I have in a single store. I see a similar trend beginning to swell within our industry.
Read More
There are few topics in our industry that stimulate more lively discussion then trade shows. Are there too many? What do you really get out of them? What will you miss if you don’t go? And the question that seems to be hotly debated recently… should industry trade shows allow hosted end-users to attend?
Read More
I love when real-life situations point me to meaningful business lessons. I have learned so much from life’s experiences.
Read More
UPDATE: We’ve had a great response to the launch of Promo Marketing distributor websites. I’d like to thank everyone for the feedback and assure you that it won’t fall on deaf ears. Thanks to distributor site owners we have added new address privacy functionality and are in the process of providing more customization options.
Read More
I’ve recently started work on Promo Marketing’s Top 50 Distributors List, which is amazing and wonderful if for nothing else than the fact that I’m getting paid to make a list. The Top 50, much like the masthead of our magazine, is arranged by income level, ability to wreck house at shuffle board, and whether I can get ahold of your information or not.
Read More
SAAC Long Beach Show Reports Record Pre-Registration
The SAAC Show, August 6-7, 2008, in Long Beach, Calif., reported a record number of distributor pre-registration—many attributed to response to the shows offer of a free $50 gas card given to distributors attending the show for both days. The SAAC Board of Directors realize high gas prices are affecting distributors, and want to help them out by subsidizing their fuel bill for the ride to Long Beach.
This year, The SAAC Show introduces an incentive pavilion on the show floor, where a group of leading incentive suppliers will teach distributors how to sell customer loyalty,