My last Rant expressed frustration that many have with a lack of understanding overseas companies seem to have of our marketplace. The Stephen R. Covey quote in this title pretty much sums up what I want to communicate in this Rant: “Seek First to Understand, Then to Be Understood.”
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In this rant, I’m going to address an old topic that has been covered in depth before, but now appears with the twist of greater visibility via social media—suppliers/manufacturers selling direct and distributors buying direct.
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Recently a good friend gifted me with a rare historical find. Going through his late grandfather’s “stuff” he came across a solicitation from The Oakland Advertising Company located in Akron, Ohio, mailed December 3, 1912.
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Inspiration for this piece came from a recent journey that made me realize I needed to stop and salute our Industry’s Heroes—those road warriors that spend time away from home to help us.
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As a confessed marketing madman who thinks different, I’m always pondering branding strategies, marketing messages, hot products, and changing business trends.
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Anyone who has been in our industry a while has a few client horror stories to tell. I am no different. I do like to think, however, that in every cloudy rant there is a lesson that can be learned.
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It’s amazing that millions of dollars will be lost in business productivity during the College Basketball Tournament, otherwise known as March Madness.
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Attending local business expos are always enjoyable for me. I like to analyze how businesses choose to stand out from the crowd and market their companies.
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As I have visited with suppliers at trade shows, other folks are often seen in the time-honored ritual of walking up to booths with their badge held out… asking the supplier, “Scan my badge.”
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If there was a life directory, where would it point out that you are now?
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