So You Think it’s Fun?

Having just returned from some early-season trade shows, I am in awe of the commitment my industry colleagues have to help us build our business. I wrote about this some time ago in a commentary entitled, “A Salute to Our Industry Heroes.”

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Wasted Opportunity?

Garbage frontwoman Shirley Manson’s eclectic looks lead to the question: Is there room for fun in promotional apparel campaigns?

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Nerrrddd!

Internet confession time: I’m pretty nerdy. This may not come as a surprise to those of you for who have been following this blog for a while, but for new readers, let me bring you up to speed.

I just recently moved, and I had to pack up about 1,500 comic books*. One of the  best gifts my girlfriend has given me is an Xbox 360, which I don’t use to play sports games or shooters, but usually old Genesis games like Altered Beast and Shining Force. And maybe most tellingly, when my girlfriend first met me, she asked why there were so many toys in my room. In my defense, they were awesome “toys,” like old Transformers and classy Marvel Legends figures, but I suppose her point still stands. 

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