In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth. However, the vast majority of…
Read MoreIn the promotional products business in particular, the online component of marketing is hugely important for growing your client base and sales. There are three reasons why internet marketing is critical to the success of your promo business. Let’s look at those reasons and how you can use them to your advantage…
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Step 1 Recognize that if it were easy, everyone would do it. And if everyone did it, still only 10 results will show on the search result page. In other words, Step 1 is recognizing the reality of the challenge so you can focus on what you really want to accomplish. Step 2 Decide on…
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Last year at PPAI Women’s Leadership Conference, I facilitated a session titled “Emerging Technology Trends,” which I also facilitated at the PPAI Expo this year. In this session, I covered the rise of bots, and how they improve our personal lives. I then went on to point out how bots will impact business. It’s a…
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So many blogs, books, presentations and articles provide broad insights on millennials. I’m going to share what I believe is the single most important insight you need to know about millennials. The millennial generation might better be referenced as the “Google Generation.” Never in the history of the world have we had access to answers…
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Google released a new algorithm that punishes your site if it isn’t mobile-friendly. Sure, a mobile site is a smart idea and you should have one. However, it is not urgent for most of you. Here are three reasons the hype is not going to match up the reality for most promotional products companies (as well as a few other companies).
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On more than one occasion I have taken the easy road and asked a question of a colleague rather than do a little simple work with a search engine to find the answer for myself. Sometimes I get a quick response to my question that looks more like alphabet soup; “LMGTFY: Let Me Google That For You.”
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It’s that time of year again. My neighborhood is covered in cobwebs, spiders and there’s one quite disturbing house with psycho clowns.
It can only mean one thing: It’s Christmas time!
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1. It’s free (I started here because you are very cheap and will read the rest of this with more interest).
Read MoreChicken little says the sky is falling on your privacy. He says you need to opt out of Google’s new privacy policy and a whole bunch more or risk everyone knowing everything about you.
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