3-D printing made quite a splash at CES 2014. Are you buying into the hype, and how does this technology affect the print and promo industry?
Read More3-D Printing: To Believe or Not Believe the Hype
Tag: Industry
The Big Show
PPAI Expo 2014 starts next week. What are your hopes for the show and for the new year?
Read MoreBecome a Better Strategic Partner by Helping Your Clients Plan
The promotional products industry for decades has bred reactive salespeople. As I have interviewed top performers over the years, one trait seems to surface more times than not. It’s not the verbalizing of having “great customer service,” no, it’s actually putting that statement into practice well beyond what most would consider good customer service.
Read MoreWhat Do Liberty Balls Represent?
I’ve covered many topics through the years and this one is perhaps the most frightening. It threatens our livelihoods and puts a bright spotlight on the Consumer Products Safety Improvement Act (CPSIA). Increasing awareness for product safety and CPSIA regulations is a good thing. Our industry needs to better understand what it takes to be in compliance with these regulations, but this story is outright scary.
Read MoreFabric, Fit and Fun: How to Sell a GREAT T-shirt
Why would someone choose one T-shirt over the other? Think about what would make you spend $25 on a shirt, and use that knowledge to help customers create unique and impactful apparel.
Read MoreThis One Thing. Create.
Make this world a better place. Make this industry a better place. Make your home a better place. You can do it—starting with you.
Read MoreThe Advertising Medium That Remains To Be Seen
My last few blogs have focused on changing communication strategies, lack of innovation and ongoing challenges in our industry. This time, let’s pause a moment to talk about a communication aspect of our industry that really does work.
Read MoreEvolving Communication Trends
Marketing has changed. If we don’t embrace emerging trends, we as distributors and suppliers will miss the opportunity to distinguish our businesses from competitors.
Read MoreThe Toronto Star’s “I Got Hired at a Bangladesh Sweatshop. Meet My 9-year-old Boss”
Last Friday the Toronto Star published an article about one of its writers going undercover in a Bangladesh sweatshop. It’s an incredible piece, and one I think everyone in our industry should read.
Read More6 Unexpected Upsides of the Government Shutdown
There’s plenty bad about the government shutdown. Social service closures, work furloughs, dead air on C-SPAN—You name it, we’re suffering through it. But there are a couple silver linings too, especially for the promotional industry. Check out these surprise upsides of total governmental collapse that are really helping our industry.
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