Even as a commodity, what we sell is a branding and awareness-building staple. It’s fascinating to me that those who degrade our industry with fervor STILL use these products.
Read MoreWhose Fault Is It?
Tag: Industry
Nailed It: Primetime Emmys, Polish and Promotions
Red carpet-ready nails aren’t just for TV land’s elite. There’s a huge community of nail enthusiasts out there, which spells opportunity for the promotional industry. Check out these 3 award-worthy products.
Read MoreNo Single Raindrop Believes it is to Blame for the Flood
Our industry has been much maligned. We may dislike it, but the proven effective branding strategies we offer have been devalued in many ways. We’ve embraced terms like swag and tchotchkes, because the terms are so commonly used. It may be argued this contributes to the image of our industry as trinkets and trash.
Read MoreWhat We Can Learn from Bad Drivers
After having an especially trying excursion to the office recently, some parallels between the day-to-day drive and what we run into professionally came to light.
Read MoreMy Path to Millions Can be Yours Too
If you’re a business owner in this industry maybe you can relate to this. You have to wear so many hats and do so many different things that don’t make you money. These tasks only make you crazy and exhausted.
Read More10 Strategies of the World’s Most Successful Businesses…
Brand building in the broad sense is based on innovation, which of course is a driving force in the electronics industry. In the promotional products industry, aside from the incentive sector, our products are used to support our client’s branding.
Read MorePromotional Products Industry: Balancing Risk and Reward
One of our biggest challenges is the question of how we can help those promotional product reps actually closing the sales and working with limited resources make it part of their decision to deliver safe and socially compliant product? It’s all in the balance of risk and reward.
Read MoreThe Price Is NOT Right
The lowest common sales denominator in our industry is the product-based sales person, i.e., promo-peddler, trunk-slammer, tchotchke-chucker, ad nauseam. The mere fact that you are reading and digesting this means you most likely aren’t one of those. I’m addressing this article to you—the thinking sales person, the promotional partner, the extension of your client’s marketing department. You Think, Therefore, You Am. (I gotta stop talking like I’m Popeye.)
Read MoreWhy Do We Do This?
There are many things in life and business that are important to us. We have a passion for what we do in our personal and professional lives. And many of us are quite passionate… myself included.
Read More5 Rules of Business According to Breaking Bad
As Walter White seemingly travels on a road to nowhere, there are many lessons to be learned. What you choose to do with these 5 tips is up to you. Just remember to “tread lightly.”
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