The Most Interesting (Sales) Man in the World

As a sales person, he is clairvoyant and omnipotent. He has built an impeccable reputation in the promotional products industry as a master of his craft. With each passing sales year, his legend grows. He is, The Most Interesting (Sales) Man in the World.

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The First Step of Small-Business Marketing: Choice Responses

The most thought-provoking responses to last week’s question of, “When planning a marketing campaign, what is the first question you ask?”

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5 Tips on Selling to Small Businesses (from Someone that Runs One)

Learn how to sell better to small businesses, plus get pointers on holiday self-promotion and designing a better web store.

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No News Is The Worst News

Some interesting news pieces that didn’t make the cut this month.

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I’m Switzerland

A morning trip to the eye doctor means I can’t technically see that well right now, which should make this blog post extremely interesting for everyone involved, particularly the poor soul who has to proofread this.
Anyway, so I’m working on a feature for our upcoming issue on products made in the USA, and that old Dave Mason song just kept going through my head: “There ain’t no good guys, there ain’t no bad guys, it’s only you and me and we just disagree.”

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Three Cheers for Roy

Remember when you were a kid in elementary school and you learned about colors? I always loved the “Roy G. Biv” acronym, because it made me think of a gentleman wearing a rainbow suit. Then again, maybe he was someone who just hung out under a rainbow or in the general vicinity of one. Actually, I can’t exactly recall what I thought, but I was clearly preoccupied with rainbows.
In honor of my old friend Mr. Biv, I was really psyched to write December’s color trend preview. This is the second year in a row that I snagged the assignment, and it’s kinda

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Things That Are Cool

I’m not an expert on this whole Internet thing, but it seems to me that the archetypical blogging equation is:
funny anecdote + industry tie-in = increased pageviews

But nothing exciting or interesting happened to me this week. I was bored. What to do about this week’s post? Well, one thing I do know a little bit about is magazines. And, when magazines need content, they make lists.
So, here goes nothing.

Five Things That Are Cool:
1) S&S Activewear always sends me images, on discs, ahead of my editorial schedule. Big ups to Terri Scales from The Tercet Group.
2)

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