3 (More!) Tricks For Writing Knife-sharp Press Releases

A few simple ways to make your P.R. more impressive and effective.

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Good Look

I just need to take a moment to call everyone’s attention to the new Women’s Vineyard Jacket from Charles River. It’s on page 10 in the catalog, and here’s the link:
www.charlesriverapparel.com/CGI-BIN/LANSAWEB?WEBEVENT+L6F83209B4A8137004C3C016+A01+ENG).

I’m going to go out on a limb here and say this might be one of the cutest, most stylish promotional jackets I’ve ever seen.
Hopefully, this is a harbinger of what 2009 will bring to the industry. For one thing, forget the six-month lag. This piece is right in line with current retail trends.
Plus, a defined waistline makes for a really flattering, classic look (see any

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