One misstep on the part of a celebrity endorser could potentially put you, your client and your merchandise at risk. Here are ways to protect your great ideas and brand campaigns.
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Successful promotional products are all about developing brand affinity—an emotional connection made with a brand through the magic of 3-D advertising. But calculating the ROI of using promotional products compared to other marketing tools or tactics often presents a challenge for brand management. For example, a statement like, “This creative giveaway resulted in this specific sales result,” is a calculation all too frequently unavailable. Enter the mighty Bobblehead, or even better yet, the calculable ROI of the powerful resin figure.
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I’m just back from last week’s incredible SAAC Show, and it got me thinking about all the great people I worked with there and an article I wrote years ago, for the now-defunct Corporate Logo Magazine, about appreciating the important staffers all around us. Here is that article.
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The Harvard Business review recently published a blog titled “7 Rules for Managing Creative People.” Sound interesting? Well too bad, because the article’s actually terrible, and here’s why!
Read MoreIf you are struggling to get appointments with top level management, you probably have a weak value proposition. But what exactly is a value proposition?
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A look at some of the acquisitions, partnerships and alliances that happened in Q4 2012.
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The message is clear: Fortune 1000 companies are fully aware of the need to protect their brands, and as such, they expect their distributor partners to deliver safe and compliant products.
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When selecting a supplier for an order, there are many factors that should go into your decision. If you stop at who gives the biggest rebate or has the shiniest new products, you are taking on more risk than you might imagine.
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This week, I attended the PPAI North American Leadership Conference and inaugural PPAI Product Safety Summit, where it became evident the promotional products industry has arrived at a critical industry tipping point.
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While the concept behind indemnification agreements is understandable, they fail to address one crucial question: How do indemnification agreements protect the end buyer’s brand?
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