The value of authority and why it belongs with your customers.
Read MoreTag: Marketing
A New Definition of Marketing
Are you ready to commit to making 2013 your best year yet?
Read MoreMarketing and the Selling Function
For the past four weeks we have taken an in-depth look at the promotional industry from a marketing perspective. Today I am going to shift gears a bit and make all of this marketing mammer-jammer applicable to the selling function.
Read MoreMarketing Mishaps: The lost message
Kanye West always makes a statement. But, was it at the expense of the 12-12-12 Sandy Relief Concert? You be the judge. Marketing mishaps, leather, music & more!
Read MoreEmpowering Brand Loyalty
Whether you are working with large companies that have entire departments devoted to the marketing of their brand identity, or a small business with one department for every business function, defining the identity of their brand is of the same importance.
Read MoreWhat’s the #1 Problem with Promotional Products Sales?
Selling promotional products can be a great way to make a very good income and provide a valuable service to help our economy grow. The problem is … If everyone is selling the same or similar products, how can you stand out, make more money and not be viewed as just another commodity vendor?
Read MoreMarketing Ethics: Campaigning during a natural disaster
Where do we draw the line between “newsjacking” and sensitive marketing approaches when tragedies, such as Hurricane Sandy, strike?
Read More3 Ways to Market like Honey Boo Boo: No, Really
Love it or hate it, there are some lessons to be learned from “Here Comes Honey Boo Boo.” Here are 3 ways to market like a superstar.
Read MoreWhy The Why Is So Important
Simon Sinek, author of Start With Why, found that there was a unique pattern between inspired brands like Apple, Google, and Nike. While most brands focused on WHAT they did, and HOW they did it, inspired brands focused on WHY they did it.
Read MoreFacebook: “Broken on Purpose?”
Has Facebook intentionally reduced fan page reach in order to drive the value of paid ads?
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