The big idea behind Big Picture Promo is this: The promo industry has been labeled as the ugly stepchild of marketing simply because most people within the industry forget that promo is a part of marketing.
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Branded: The Movie
There’s a new movie out about the dangers of branding and advertising. And monsters.
Read MoreCounterpoint: Why you SHOULDN’T be on Instagram
Last week, production editor/fashion writer Colleen McKenna wrote an extremely popular (and great) post on why companies should be on the photo-based social site Instagram to promote their companies. It was quick, thoughtful and to the point, but because I love to argue and am also a fairly terrible coworker, I thought I would offer a counter-argument. So, in the spirit of being awful, here are 3 reasons why you should never, ever be on Instagram.
Read MoreGive Yourself a Present
I’m gonna let you in on a little secret: every day, once a day, give yourself a present.
Read MoreWhat Was Our Industry Like in 1912?
Recently a good friend gifted me with a rare historical find. Going through his late grandfather’s “stuff” he came across a solicitation from The Oakland Advertising Company located in Akron, Ohio, mailed December 3, 1912.
Read MoreIf LinkedIn is the new Rolodex, what is Facebook?
While it began life as a Yearbook, I no longer feel comfortable using that as the analogy. What is Facebook in terms of the New Rules of Marketing?
Read MoreBar Soap or Liquid Soap?
As a confessed marketing madman who thinks different, I’m always pondering branding strategies, marketing messages, hot products, and changing business trends.
Read MoreCocktail Party Marketing
The “traditional” marketing was known as outbound or push advertising. Under the new rules of marketing, because of changes in buyer behavior, inbound marketing is becoming much more effective and popular.
Read MoreGet Strategic With Your Marketing
There is not a single client or prospect out there today who has a promotional product problem. But they do have marketing problems.
Read MoreBecome the “Big Dog” in Your Community!
Attending local business expos are always enjoyable for me. I like to analyze how businesses choose to stand out from the crowd and market their companies.
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