Email signatures are widely used and almost never updated. Some signatures are really sad. We are in the branding business, and your email signature says so much about you and your brand. My recommendations below will help you get the most from your email signature.
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Email marketing works. It works so well, everyone is doing it. The low cost of sending emails has flooded our mailboxes with junk, which is getting harder and harder to avoid.
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I thought that would capture your eyes today because it’s a perennial hot topic in our industry. Today, we’re going somewhere else–interpersonal communication—that thing where a message is sent from one person to another, and another message returned. Interpersonal communication can be in-person, over the phone, through email or text–you name it.
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Many of you may know that my faith and values are important to me. Reluctantly, I must share that I’ve done something I normally don’t do. I lied.
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When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented can have less than desirable results. You might spend hours of development time and a ton of money, so pay heed to the advice to ensure top results.
There are many factors that dictate the success or failure of any marketing campaign. Let’s discuss what they are and how to prevent the disasters from happening—or at best, keep them to a minimum.
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Because promotional products are tangible, physical, multi-dimensional and customizable, they can be effective for engaging an audience through all five senses.
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Promotional products are a communications tool that can engage all five senses. They are a creative way of not only informing, but for interacting with an audience by providing a sensory experience. Promotional products can be any tangible item usually imprinted with an organization’s message, branding or promise.
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Technology has created channels to easily push your message out. However, it seems more and more that we’re misusing electronic communication when phone or personal contact would be the better choice.
Read MoreWhen you can’t answer the phone, what does a caller hear? Does your voice mail message give each caller a sense that you are professional, enthusiastic and eager to get right back to them… or does it leave them wondering when and if in fact you will ever call them back?
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So much of your email is newsletters, special offers and promotions that it clogs your inbox and your mind. Thus, you get overwhelmed. Removing just a few of those will help you be more productive and let you get the most out of your newsletters and promotions.
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