Do you specialize in a particular market? This is one question I always ask distributors at educational presentations as well as one-to-one consultations. Nine out of 10 times, the answer is no. Most feel it’s best to serve as many industries as possible and not limit themselves. Is that the right approach?…
Read MoreTag: Niche
Is a Lucrative Niche in Your Future?
When I first started selling promotional products, I thought everyone was a good prospect for me. It wasn’t until I concentrated on a niche market that my business quickly doubled and then tripled, becoming one of the fastest-growing companies in my region.
Read MoreWhat’s the #1 Problem with Promotional Products Sales?
Selling promotional products can be a great way to make a very good income and provide a valuable service to help our economy grow. The problem is … If everyone is selling the same or similar products, how can you stand out, make more money and not be viewed as just another commodity vendor?
Read MoreGet Strategic With Your Marketing
There is not a single client or prospect out there today who has a promotional product problem. But they do have marketing problems.
Read MoreDo You Have a Rich Niche?
I believe you can’t be all things to all people but you can be a star in your target market.
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