I recently penned a commentary on a few things that have had me scratching my head asking …Really?? This struck a nerve with our audience and was the most opened FreePromoTips e-newsletter we have had in recent years. If you missed this article, you can find it here. Our personal and professional lives are filled with …Really?? moments.
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It’s likely happened to some of you out there. A customer comes to you with a big order. They want 1,000 T-shirts for a rally, and they’re willing to pay a premium. Everything is going smoothly… until you see the customer’s artwork.
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A sale is not a sale until the check clears. We often seem to forget that and think it ends when we have left the client’s office with the order in our hand. Actually, that might be when the sale really begins.
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In this rant, I’m going to address an old topic that has been covered in depth before, but now appears with the twist of greater visibility via social media—suppliers/manufacturers selling direct and distributors buying direct.
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Anyone who has been in our industry a while has a few client horror stories to tell. I am no different. I do like to think, however, that in every cloudy rant there is a lesson that can be learned.
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Our business is based on effective communication skills and being able to handle details. Despite our best efforts however, things happen.
Read MoreIt isn’t hard to imagine how the call would go.
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In today’s ever-changing economy, your customers may have more budget concerns. You may be asked to discount your price. What should you do?
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