If you don’t care enough to figure out their pain, why should they care about you?
Are you tired of being shopped? Have your products become just another commodity? Why doesn’t “winning the bid” feel like a win? Did you win if you don’t feel good about yourself or your client when you get the order?
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When it comes to marketing, there are no guarantees. A great marketing idea that is poorly implemented or incorrectly presented can have less than desirable results. You might spend hours of development time and a ton of money, so pay heed to the advice to ensure top results.
There are many factors that dictate the success or failure of any marketing campaign. Let’s discuss what they are and how to prevent the disasters from happening—or at best, keep them to a minimum.
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Getting out of the commodity game requires hard work, thoughtful work and requires learning new skills and work habits. You need to learn to think like your client. You need to move from being a source to becoming a resource.
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Your problem may not be that you don’t have any value to add. Your problem is more likely that you don’t tell your story in a compelling way.
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The problem with best practices is that they’re usually someone else’s best practices. You need to find your own best practices and then follow them, hone them and make them your unique brand.
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For a large number of people, our industry was not their first career. So for many of us, marketing and advertising may be new disciplines.
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