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Tag: Zero sum game

Become a Marketer: The 4 Ps of Marketing Plus, Part 1

February 16, 2012May 8, 2024 Paul Kiewiet

For a large number of people, our industry was not their first career. So for many of us, marketing and advertising may be new disciplines.

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Change? or Transformation?

June 9, 2011May 8, 2024 Paul Kiewiet

Sometimes life is like a surreal dream. No one can miss the fact that change is the new normal and the rules are being rewritten. Is this just change? Or is it something more?

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