Because promotional products are tangible, physical, multi-dimensional and customizable, they can be effective for engaging an audience through all five senses.
Read MorePromotional Products as an Engagement Strategy: Part 2 of 3
Tag: Product
Frequently Asked Questions about Compliance
For a word that means so many different things to different people, it makes sense to ensure that we’re all on the same page when it comes to our understanding of compliance. Particularly so when it comes to the manufacture and supply of promotional products, where the meaning and application of the term differs from company to company. And with the industry focus shifting more and more toward compliance, I thought that for this week’s column a review of some of the most frequently asked questions that we get about compliance might be helpful.
Read MoreNew Year, New Site, New Magazine
This week, we announced the redesign of our home page and magazine. Let us know what you think about the new looks.
Read MoreDuck Dynasty: The Dangers of Tying Your Brand to Celebrities
For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.
McDonald’s Thinking Outside the Box with Recent Happy Meal Promotion
During the first two weeks of November 2013, McDonald’s made a dramatic shift away from its typical Happy Meal offerings. In place of plastic toys based on cartoon and movie characters, Happy Meals featured books. Each limited-edition children’s book brought nutrition and imagination to millions of kids who received them.
Read MoreBuckyballs: The Ball of Rights
There is much to-do about magnets lately. We wrote previously about the lawsuit filed by the CPSC against Craig Zucker, CEO of Maxfield and Oberton, the manufacturer of Buckyballs. We then heard from Scott Wolfson, director of communications for the CPSC, who offered some observations as well as some clarifications.
Read MoreWhat Do Liberty Balls Represent?
I’ve covered many topics through the years and this one is perhaps the most frightening. It threatens our livelihoods and puts a bright spotlight on the Consumer Products Safety Improvement Act (CPSIA). Increasing awareness for product safety and CPSIA regulations is a good thing. Our industry needs to better understand what it takes to be in compliance with these regulations, but this story is outright scary.
Read MoreAre You Remarkable?
In the promotional products industry, where products and pricing are similar, in order to stand out and attract more business you need to be doing more than just what is expected, you need to be remarkable.
Read MoreMagnets: When Opposites Don’t Attract
This is a story of polar opposites—positive and negative, and when it comes to promotional magnet products, they don’t attract much more than negative attention.
Read MoreThe Advertising Medium That Remains To Be Seen
My last few blogs have focused on changing communication strategies, lack of innovation and ongoing challenges in our industry. This time, let’s pause a moment to talk about a communication aspect of our industry that really does work.
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