Many years ago I started in this industry as an apparel decorator. We were doing pretty well, but my wife saw the need to expand the business to include promotional products. I thought she was nuts but I went along with it.
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Today there are more brands, more products and more choices. But, in reality, it’s just more of the same.
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Being a distributor in today’s business environment is challenging. But the sales cycle has become even more complex due to the variety of compliance expectations from end-buyer customers.
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Last week I had the pleasure of presenting at PROMOTIONS EAST in Atlantic City. One of the sessions I facilitated was “The Women’s Selling Advantage.” I believe women have several distinct advantages that put them in an enviable position in the promotional products industry.
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