I joined thousands of suppliers and distributors last week at Promotional Products Association International (PPAI) Expo East. This was my first chance to experience Expo East combined with the Imprinted Sportswear Show (ISS). Quite a few Geiger colleagues, as well as a few other PPAI board members, joined me. I saw several vendors that I…
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Did you know that April is International Customer Loyalty Month? Think about the businesses you consistently patronize. What have they done to capture your loyalty?
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You’ve probably heard the buzz created when Apple’s attorneys contacted promotional products distributors last week. The issue is aftermarket charging cords and AC adapters sold that connect to iPads, iPhones and iPods, and Apple’s claim that they infringe on Apple patents.
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With thousands of suppliers in the promotional products industry and new ones entering every day, how can you make the best choice?
Read MoreWhether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client’s good name.
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It’s a shame, as suppliers are missing an opportunity to feed promotional distributors great content to feed to buyers. Instead, it’s a random special or product of the day or worse, begging for votes on the latest award.
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A spirited discussion is going on in a LinkedIn email forum that I subscribe to about a few promotional products suppliers who sell direct and may be trying to steal your customers.
Read MoreIf attendance at ICPHSO’s 2012 Annual Meeting and Training Symposium is any indication, then the promotional products industry should feel proud of the strides it is making in product safety awareness.
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Just in time for the whiskey-drinkingest day of the year, St. Patrick’s Day, my favorite promotional shot glasses.
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