Many years ago, I read a book titled Feel the Fear and Do It Anyway! And that’s just what I did on a recent trip to Costa Rica.
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Tag: Promotional
Promotional Products as an Engagement Strategy: Part 3 of 3
For effective use, the engagement professional will be strategic and thoughtful in the selection of promotional products as a communications device. Selecting the right products means knowing your communication objectives.
Read MorePromotional Products as an Engagement Strategy: Part 2 of 3
Because promotional products are tangible, physical, multi-dimensional and customizable, they can be effective for engaging an audience through all five senses.
Read MoreHow Do You Choose The Best Supplier?
With thousands of suppliers in the promotional products industry and new ones entering every day, how can you make the best choice?
Read MorePromotional Products as an Engagement Strategy: Part 1 of 3
Promotional products are a communications tool that can engage all five senses. They are a creative way of not only informing, but for interacting with an audience by providing a sensory experience. Promotional products can be any tangible item usually imprinted with an organization’s message, branding or promise.
Read MorePromotional Products On Jeopardy
Answer: “They’ve become a favorite of fans at sporting events.”
Read MoreDuck Dynasty: The Dangers of Tying Your Brand to Celebrities
For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a celebrity, be they musician, actor, reality show star or athlete, it’s a good idea to weigh the advantages and disadvantages.
15 Powerful Questions to Sell Smarter and Sell More in 2014
The end of the year is a great time to evaluate your business and see what’s working well and what you need to let go of. I’m sure that you have all heard the expression, “Work on your business, not just in your business,” but how many of you take the time to do that on a regular basis?
Read MoreMcDonald’s Thinking Outside the Box with Recent Happy Meal Promotion
During the first two weeks of November 2013, McDonald’s made a dramatic shift away from its typical Happy Meal offerings. In place of plastic toys based on cartoon and movie characters, Happy Meals featured books. Each limited-edition children’s book brought nutrition and imagination to millions of kids who received them.
Read MoreThe Advertising Medium That Remains To Be Seen
My last few blogs have focused on changing communication strategies, lack of innovation and ongoing challenges in our industry. This time, let’s pause a moment to talk about a communication aspect of our industry that really does work.
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