I recently attended Magento Imagine and Informatica World, both in Las Vegas, and got to see how non-industry people are using promotional products at events. Watching the booth staff and interactions from attendees was very telling on what should and should not be done.
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Ranking #19 on the Top 50 List, Black shares his thoughts on the future of the industry and what has made Boundless so successful.
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I’m sure you’ve heard the expression “timing is everything.” When selling promotional products, very often it’s the person that calls at just the right time that gets the sale. Want to be that salesperson?
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The discussion on how businesses operate continues online in various forums. I believe these types of conversations should be handled carefully.
Referrals are one of the easiest and best ways to increase your promotional products sales, but you may not know what to say or how to begin. If you want more referrals you need to be doing MORE than just having a signature line that says: “We appreciate your referrals.”
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Earth Day. Promotional Products Work Week. Technology Summit. So many topics, which one should I blog about today?
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I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in tech. In fact, the comments on that post continue over in the Promo Marketing LinkedIn Group (If you’re on LinkedIn, and you aren’t already a member of this group, you should be—there are some very interesting contributors and some great discussions).
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How would you like a powerful marketing strategy that can position you as a leader in your field, put you in front of your best prospects, and help you close sales quickly?
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We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs recently sponsored an event and provided the guests with a swag bag that resulted in some unanticipated results.
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When the discussion turns to delivering safe and compliant promotional products, and specifically how difficult it is to do, I usually go with this response: “You can either run toward the problem, or you can run away from it.”
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