Every year more and more products are being introduced into the market, and after a while it all looks the same. What if a program was developed that helped generate a true (ROI) return on a trade show investment? During my tenure as a promotional products consultant, I was absolutely amazed at how ineffective most marketing managers were at effectively managing the results of their trade shows.
Read More
Recently, I had a coaching call with a promotional products distributor who was frustrated because some of her clients were taking months to pay their invoices. It was causing her stress-filled days and sleepless nights. Can you relate? Below are seven tips that I shared with her that you too can use to improve cash flow in your business.
Read More
It’s the time of year when you may be thinking about gifts of appreciation to send to your clients. Rather than show your appreciation once a year, I believe, in order to stand out in today’s highly competitive business environment, you need to show your gratitude year-round. Remember, it costs far more to acquire a new client than it does to keep an existing client loyal and happy.
Read More
In today’s highly competitive promotional products business environment, you have to distinguish yourself from the competition. Here are five ways to stand out from the crowd and build your sales by saying “thank you” to clients.
Read More
Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is growing and, according to The Guardian, more than 150 million people now block online ads. I am one of them. I use AdBlock in Google Chrome and block ads on most websites I visit.
Read More
You’ve probably seen the ALS Ice Bucket Challenge all over social media and TV. Perhaps you’ve taken it. For me, it had special meaning and a very personal connection. My older brother Martin, a natural athlete, prolific writer, creative thinker, baseball aficionado—and the bravest person I’ve ever known; lost a courageous battle to ALS. So, while I generally shy away from fads, I happily took the challenge and donated money to ALS as well.
Read More
Dear promotional product supplier: That video you made has a great soundtrack. The special effects? Nice touch. I even like the way you demo the product. It makes me want to sell the item. I want to feature your video on our website and social media channels, which reach thousands of people every week. Unfortunately …
Read More
What do you do when a prospect tells you they can buy the promotional products you’re recommending cheaper on the Internet?
Read More
The imprinted T-shirts that you keep and wear can tell a lot about your life, your interests and your priorities.
Read More
Recently I saw a movie I loved, “Chef.” It’s the kind of movie that had the audience clapping at the end. I thought the film was really enjoyable and good story, so I promptly recommended it to all my friends.
Read More