Life has its ups and downs. We can all rejoice about the good things we have experienced in life. As a kid, you may have done special things in sports or celebrated academic accomplishments.
Read MoreA Personal Reflection on Life and Loss
Tag: Relationship
What Makes Our Industry Great?
I’ve been traveling lately and have a few more trips coming in the next month. Travel can be grueling, but it is how business gets done. The personal relationships that are nurtured in face-to-face meetings are just one of the things that make our industry great.
Read MoreAre You Selling What They Are Buying?
You must remember this: Your customer is not buying a promotional product. They are buying the benefits that promotional products deliver. They are buying the thrill of sharing their company’s brand, image and stories with their audiences. They are buying a gift that will share their values and promises with people they want to have a deeper and stronger relationship with.
Read MoreQuit Trying to Be Everything to Everyone
Ever think about how much more you could accomplish if you would focus on less? Get out of the idea that you can do it all and get really good at just a few things. Be very mindful of what you want your business to look like.
Read MoreIn a Relationship: The Bachelor and Power Meetings
My mom often tells me, “Brittany, you should apply to be a contestant on the show ‘The Bachelor’ to find a good guy.” Honestly, it’s not for me.
Read MoreIt’s Simple. Be Nice. It’s Good for Business
Good communication leads to good relationships, and good relationships are good for business. This applies to both our personal and professional lives.
Read MoreWhy Are You Doing This?
Do you have a clear understanding of why you are in this business? And please, don’t tell me you’re in it for the money.
Read More7 Ways to Start a Relationship with a New Customer
In order to develop relationships with new prospects and turn those strangers into friends, you need to work at it and be real. This requires taking the necessary steps to help you gain their trust and turn those friends into customers. Here are seven tips that can help you with that.
Read MoreThe Platinum Rule
Selling and, indeed, all of this business of marketing is about relationships. Until someone likes and trusts you enough, you will not be able to create a true relationship. Turning strangers into friends, friends into customers and customers into raving fans is the new definition of marketing, Seth Godin said in his book, “Permission Marketing.”
Read MoreThe Anatomy of Emotional Marketing
You’ve probably heard the old adage: “It’s the thought that counts.” This could not be any truer, especially in business. When we take the time to show our customers that we value more than just their money and investment, we gain a special place in their hearts.
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