If you want to become a part of your clients’ team and you want to become more than a vendor, change your approach. Quit being a salesperson and become a key employee.
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Trade Shows Are Forever: A Be Bold, Be Different, Be Memorable Thriller
The scent and sweat and stale-roasted almond stench of a trade show at 3:00 p.m. can be deadly. Greene was trying to get out of the massive hall without being spotted by an enemy … or an ex-girlfriend. Someone came up behind him from a darkened booth. Greene felt something cold and hard press into the small of his back. A gun muzzle?
Read MoreThe Price Is NOT Right
The lowest common sales denominator in our industry is the product-based sales person, i.e., promo-peddler, trunk-slammer, tchotchke-chucker, ad nauseam. The mere fact that you are reading and digesting this means you most likely aren’t one of those. I’m addressing this article to you—the thinking sales person, the promotional partner, the extension of your client’s marketing department. You Think, Therefore, You Am. (I gotta stop talking like I’m Popeye.)
Read More10 Rules of Sales Etiquette
With electronic barriers such as voice mail and caller ID, there is a loss of respect in a great deal of relationships, both business and personal. To help you to be the best sales person you can be, I offer up the 10 Rules of Sales Etiquette.
Read MoreWhy Do People Buy From You?
Why do people buy from you? Ever wonder? You’d like to think it’s your service, but it’s not. Perhaps you believe it’s your great prices. Nope. Delivery times? Uh-uh.
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