Full disclosure here—and I’ve said this before—I love trade shows. There is no better way for distributors to connect with their supplier partners. Suppliers have the opportunity to connect with new prospects and to strengthen relationships with current customers. There is no question, however, that the dynamics of trade shows are changing. It’s a big topic that I will address in two parts.
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3-D printing made quite a splash at CES 2014. Are you buying into the hype, and how does this technology affect the print and promo industry?
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The scent and sweat and stale-roasted almond stench of a trade show at 3:00 p.m. can be deadly. Greene was trying to get out of the massive hall without being spotted by an enemy … or an ex-girlfriend. Someone came up behind him from a darkened booth. Greene felt something cold and hard press into the small of his back. A gun muzzle?
Read MoreHeading to an industry show soon? Trade shows are an important part of our industry, and to get the best return on your time and monetary investment, we may have a few ideas to help.
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Leaving Chicago after last week’s show, I couldn’t help but think about the least well-kept secret in the industry: the last day of any trade show is dead.
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New uniforms offer increased visibility and style for Promo Marketing on the first day of exhibits at The PPAI Expo.
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SAAC Long Beach Show Reports Record Pre-Registration
The SAAC Show, August 6-7, 2008, in Long Beach, Calif., reported a record number of distributor pre-registration—many attributed to response to the shows offer of a free $50 gas card given to distributors attending the show for both days. The SAAC Board of Directors realize high gas prices are affecting distributors, and want to help them out by subsidizing their fuel bill for the ride to Long Beach.
This year, The SAAC Show introduces an incentive pavilion on the show floor, where a group of leading incentive suppliers will teach distributors how to sell customer loyalty,