Brand building in the broad sense is based on innovation, which of course is a driving force in the electronics industry. In the promotional products industry, aside from the incentive sector, our products are used to support our client’s branding.
Read More
One of our biggest challenges is the question of how we can help those promotional product reps actually closing the sales and working with limited resources make it part of their decision to deliver safe and socially compliant product? It’s all in the balance of risk and reward.
Read More
What’s the ONE thing you wished you learned sooner than later in your advertising specialty sales career?
Read More
I recently penned a commentary on a few things that have had me scratching my head asking …Really?? This struck a nerve with our audience and was the most opened FreePromoTips e-newsletter we have had in recent years. If you missed this article, you can find it here. Our personal and professional lives are filled with …Really?? moments.
Read MoreWhether you are selling to a global brand like Nike or to your local YMCA, no single asset is more valuable to your client than the client’s good name.
Read More
Rod Brown may be the best salesperson ever. He proposed to his wife Barbara eight days after their first date. She walked into his distributorship as a rep for the Shaw Umbrella Company and after two business meetings they had their first date on a Thursday night. The following Friday, he proposed. They have been happily married for 25 years. “The best sale I ever made!” he recounts.
Read More
Recently, I had an “Ah Hah Moment.” Don’t laugh when I tell that I’m just now realizing that at its core, we are an industry that’s based on products and price. …Really?? This revelation came after my wife and I went to a trade show recentl
Read More
I am a year or two into my fourth decade in the promotional products industry. I have a lot of experience and a lot of solutions under my belt, but there are always opportunities to learn, to grow, to approach things fresh and different, to keep yourself energized and productive no matter how long you’ve been at this branding game.
Read More
Some of you might think, what’s the point of being involved with a Regional Association…Really?? I’m busy, why do I need to leave my office for these Association events? How does this benefit ME? That’s a good question and we will touch on the answer.
Read More
Jeff Solomon is on vacation with his family in Hawaii, so this week’s rant is provided by his friend and industry colleague Glenda Stormes-Bice, MAS.
Read More