I just attended a conference (outside the promotional products industry) where I had the chance to speak to business leaders from information technology, sales and marketing. In several roundtables, and of course over cocktails, people would ask what my company does. With some I said, “We sell promotional products, items with logos, such as the…
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I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in tech. In fact, the comments on that post continue over in the Promo Marketing LinkedIn Group (If you’re on LinkedIn, and you aren’t already a member of this group, you should be—there are some very interesting contributors and some great discussions).
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We all love swag. From T-shirts to stress balls, free stuff is fun except when it goes awry. Goldman Sachs recently sponsored an event and provided the guests with a swag bag that resulted in some unanticipated results.
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The guys at Promo Kitchen had a podcast about my swag article, and discuss whether it’s a negative or positive word. What do you think?
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Once more our industry has suffered a hit, in part because of the lack of understanding about its true value.
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When the president calls your industry extraneous, you know there’s a problem.
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