It’s About the Experience

Yesterday my friend gave me a T-shirt. It was for his band. I’ve been friends with this guy for close to 20 years, and we hang out on a very regular basis, but I was still excited to receive this free T-shirt. Why? It didn’t have anything special about it. Sure, it has a neat…

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Promoting Higher Education

College was an exciting time in my life. For me, a kid from suburban Central Pennsylvania, it was a time when I moved to an exciting city, made new friends from all over the country (and the world)…

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Entertainment Meets Marketing: Amazing Gatsby, Pop Art and Rock Music Promos



Entertainment and promotional marketing: A pairing that normally reminds us of being forced to eat Hulk-colored Taco Bell at gunpoint while Rihanna sings something about love and Go-Bots in the background will, on occasion, produce something worth looking at. Call it a miracle or call it people actually putting more than two-seconds effort into their jobs, but sometimes, entertainment marketing can produce some beautiful and engaging pieces.

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Diehard for Burnout

I have a confession to make. I have never watched any of the “Die Hard” movies—not the original, not “Die Hard 2” and certainly not “Die Hard: With a Vengeance.”

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Heritage Online Outlet, Bag Makers 5-Day Service

Heritage Sportswear, Hebron, Ohio, announced it opened an online outlet. The company is offering discounts on discontinued items from  previous seasons. In addition, the company announced it is offering free shipping through September 30, 2009 on Web orders of more than $150 with the exception of basic white T-shirts and discounted/sale merchandise.

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