Evolving Communication Trends

Marketing has changed. If we don’t embrace emerging trends, we as distributors and suppliers will miss the opportunity to distinguish our businesses from competitors. 

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Fall in Love With the Latest Fashion Trends

Burgundy apparel, oversized coats and a little bit of leather (not altogether!)—these are just a few of the hot fall looks for 2012. 

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Living on the Edge

Fall fashion flirts with the dark side. Read on to learn more about these edgy trends, and ask yourself: Are you Joan Jett or Faith Hill? 

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Bar Soap or Liquid Soap?

As a confessed marketing madman who thinks different, I’m always pondering branding strategies, marketing messages, hot products, and changing business trends.

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2010 Style Guide Teaser

I thought this week I would post a little teaser of the style guide I’m writing for our December issue. Since I have a little more time than usual to work on my stories, I ended up collecting a bit more material in my interviews than what’s likely going to see print. I hate wasting good information, so I’ve picked one interview, of the many I really liked, which might not get the attention it deserves in the print version of the story, and presented it below in a Q and A format. Enjoy, and look for the full story this December!

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Three Cheers for Roy

Remember when you were a kid in elementary school and you learned about colors? I always loved the “Roy G. Biv” acronym, because it made me think of a gentleman wearing a rainbow suit. Then again, maybe he was someone who just hung out under a rainbow or in the general vicinity of one. Actually, I can’t exactly recall what I thought, but I was clearly preoccupied with rainbows.
In honor of my old friend Mr. Biv, I was really psyched to write December’s color trend preview. This is the second year in a row that I snagged the assignment, and it’s kinda

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