Trade Shows… My Perspective. What’s Yours?

There are few topics in our industry that stimulate more lively discussion then trade shows. Are there too many? What do you really get out of them? What will you miss if you don’t go? And the question that seems to be hotly debated recently… should industry trade shows allow hosted end-users to attend?

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There’s an App for That!

Admittedly, I fell into the category of people believing the hype about Apple’s latest release, the iPad. I read the rumor blogs and wallowed in the speculations about futuristic features once only realized on the Jetsons*. Now, after watching Steve Jobs’ somewhat uninspired launch of the iPad I’m left thinking two things (and, no, one is not the name).

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Video Killed the Editing Star

My apologies for the egregious absence in updates. I’d make the predictable excuse of being colossally busy, but being predictable is terrible, so instead I’ll tell you the reason I haven’t written in so long is because I was stuck in a Groundhog-Day [link]-like time vortex for three weeks, forced to live Mothers’ Day over and over again until I got it right (note for those interested: giving your mom an Egg McMuffin and one of your delinquent student loan bills as gifts is not an acceptable way to start the day).

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Supplier Candid Camera (or New Product Videos)

Some people may have seen me strolling around the recent PPAI and ASI shows. I was the one with the video camera convincing unsuspecting marketing managers and sales reps to show off their companies latest products on film. Now that the editing is finished, we’ve begun posting the first of the videos. I hope that everyone will take a few minutes to check them out. You never know, the sights and sounds of the shows may just shake a few of those forgotten memories loose (whether you like them or not).

Check out all the new videos including Ball Pro, Visstun and Canyon

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