3 (More!) Tricks For Writing Knife-sharp Press Releases

A few simple ways to make your P.R. more impressive and effective.

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Copyblogger and Why Your Writing Ability Matters

Copyblogger is a great writing advice website I’ve discovered recently. It’s focused on advice for crafting effective business and marketing copy online, and I’ve found most of the articles to be wonderful, insightful and absolutely worth reading for anyone whose job is meaningfully intertwined with writing.

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Hooray Hooray for Deadline Day

I know I didn’t tease this in last week’s post, but I thought it might be fun to give you all a glimpse of what it’s like on deadline day here at Promo Marketing, mostly because it’s deadline day today, and that’s pretty much all that’s on my mind. Not that deadlines really bother me, it’s more that if you can see the finish line, you mind really isn’t on kittens or the great sandwich you had for lunch. We’re going to do this piece time-stamp style, and promise each other that we won’t think about kittens until it’s over.

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Back From Vegas

The adventures of your favorite rookie are going pretty well. I’ve just returned from my first industry business trip to PPAI Las Vegas. Prior to this cross-country journey, I certainly had not done much traveling. In fact, post-college, most of my life has been split between tiny beige cubicles and the weird mix of pine trees and delis that is South Jersey. (Seriously, there are eight delis on the maybe five-mile street that leads to my house! Eight! Who needs that many sandwiches?)

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