Patagonia Sues Nordstrom Over Counterfeit Apparel

Patagonia is suing Nordstrom over selling counterfeit polyester apparel that claimed to be made with organic cotton. With Patagonia’s mission of environmentalism and fair practices, fake apparel could damage the brand’s reputation. It’s also bad for the end-user.

New Roland DG Connect Version 3.0 Offers Expanded Operational Capabilities

Roland DGA Corporation, Irvine, CA, has announced the release of new Roland DG Connect version 3.0, offering users additional options, features, and operational capabilities. Roland DG Connect is a cloud-based app that helps users create a more productive and efficient print operation environment with Roland DG devices, providing tools to improve workflow, visualize analytics, and…

How to Handle Difficult Conversations with Clients

There are times when companies need to have difficult conversations with clients — whether it is about extending deadlines, increasing costs, or modifying the overall vision of the end product. How you approach these conversations can play an important role in making immediate and lasting impressions.

Tekweld’s Ray Rodriguez Steps Down as VP of Sales and Marketing

Ray Rodriguez, a 35-year-plus veteran of the promotional and premium industry announced he is stepping down from his position of vice president of sales and marketing for Tekweld, Hauppage, NY. Rodriguez will be pursuing new personal and business projects he is passionate about.

A Guide to Maximizing Social Media Reach in Promo

Social media use is no longer optional in business. You need to be proficient in multiple platforms to get the word out. And it’s OK if you feel a little lost at first. Think of each social network as a different tool in your toolbox.

Taco Bell Manages to Make Crocs Cool With Branded Slides

Somehow, against all odds, Crocs became one of the most popular footwear choices in America. Another extremely popular brand, Taco Bell, is working with Crocs on a co-branded pair of slides that are, honestly, pretty cool. Unlike the Crocs clogs, these are more classic slide sandals, with a purple-to-black color fade, the fast food chain’s…