Targeted email automation can be great I use it a lot: I can send a targeted response to someone. If they click on a link in a previous email and I can send them more information or an offer to encourage them to take action. If they don’t, I can send them a reminder. But…
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Worst Case Scenarios: Sales Edition
Salespeople are, by nature, optimists. If they weren’t, they would never be able to endure the beatings taken along the way to a successful career. Tomorrow will always be better than today. Your business will grow. Your client base is secure and your customers are happy.…
End-Buyer Research: Companies With 501-1,000 Employees
ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. Companies with more than 500…
Stran Acquires Casino Loyalty Company Gander Group, Projects Over $100M In 2024 Sales
Stran Promotional Solutions (asi/337725), a Counselor Top 40 distributor, has acquired the assets of Gander Group, a California-based provider of casino continuity and loyalty programs that generated more than $34 million in 2023 revenue. The move represents a deeper push by Quincy, MA-headquartered Stran into the gaming and entertainment…
Lawyer: Delta Apparel’s Activewear Business To Be Liquidated
Delta Apparel, a former Counselor Top 40 supplier, is reportedly in line to be liquidated. However, Delta, which filed for bankruptcy this summer, has bidders for its retail Salt Life brand.
Ask the Accountant: Navigating the ‘Chart of Accounts’
Ask the Accountant… Question: Can I use the QuickBooks Online Plus Chart of Accounts that is included in the program? Answer: Yes, but it is a poor format for our industry. QuickBooks is a wonderful product and is the No. 1 accounting software for a small-to-medium-sized businesses. It is used by a wide range of…
Is a Mid-Year Review on Your Calendar?
It’s hard to believe, but we’re in the second half of 2024. Many of us do end-of-year reviews of our business goals and accomplishments, but how many of us stop to do those things mid-year? As basic as this sounds, most people don’t. But those who achieve their goals often do. Highly goal-oriented people tend…
Trains Come to a Halt Across Canada
Management at the country’s two largest rail networks recently told union members not to come to work due to failed contract negotiations. The dispute has been sent for binding arbitration by the federal government to quickly return trains to service.
Vantage Apparel & Starline Form New Partnership
Executives at the Counselor Top 40 suppliers said the move creates a one-stop web-based destination for high-quality apparel and hard good branded merchandise.
Decorating Roundup: Stahls’ Launches Flexbroidery
Plus, Stickers International has added metallic styles, and Ninja Transfers has launched a 30-foot gang sheet for direct-to-film transfers.
