Lululemon just announced a new T-shirt line made from plant-based nylon as part of a partnership with sustainable materials firm Genomatica. Rather than sourcing nylon from fossil fuels, it uses microorganisms and fermentation, hitting another milestone in sustainable apparel.
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Ennis Inc. Reports Results for 4th Quarter and Year Ended Feb. 28, 2023
Ennis Inc., Midlothian, Texas, reported financial results for the quarter and fiscal year ended February 28, 2023. The company’s revenues for the fourth quarter ended Feb. 28, 2023 were $102.7 million compared to $99.7 million for the same quarter last year, an increase of 3%. The increase was attributable to $1.4 million in revenues from…
Sports Branding Lessons from the Orioles’ ‘Homer Hose’
The Baltimore Orioles have started celebrating home runs by drinking water out of the “Homer Hose,” which is basically a beer bong but they can’t call it that. It’s fast becoming a fan favorite, and presents all sorts of branding opportunities.
Nebraska’s Awesome New T-shirt Cannon Is Just One Part of the Game Day Branding Puzzle
The University of Nebraska has raised the T-shirt cannon bar, with a new branded T-shirt cannon that reportedly launches 114 T-shirts in under 10 seconds. It’s impressive on its own, but it’s part of a greater branding experience.
VisionUSA and Ball Corporation Partner to Bring Branded Ball Aluminum Cup to Promotional Product Space
With summer just around the corner, VisionUSA has announced its latest partnership with Ball Corporation, the world’s largest manufacturer of aluminum packaging and supplier innovative and sustainable drinkware solutions. As part of this collaboration, VisionUSA will be adding the infinitely recyclable Ball Aluminum Cup to its list of brands, offering event-goers a premium, sustainable, and…
Apparelist Podcast: The Decorator’s Hub and Why Continuing Education Matters
Join David Clifton of alphabroder and Jack Kilian of Sharprint as they discuss with Apparelist’s Cassie Green why education for beginners and experts is crucial to the success of a decorated apparel business.
A New T-shirt Brand Is Using QR Codes to Tell Its Sustainability Story
The idea of sustainability is paramount in apparel nowadays, with suppliers doing everything they can to minimize their own environmental footprints in the manufacturing process. Customers, too, want to buy from companies they deem reputable and that align with their own ideals. The Fision, a new apparel company that prides itself on its transparency, is…
Executive Perspectives: Diversified Labeling Solutions CEO Bill Johnstone on Supply Chain Interruptions and Building His Company’s Success
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Bill Johnstone, CEO of Diversified Labeling Solutions, Itasca, Illinois. Here, he shares his observations on supply chain interruptions, teases new capabilities, and talks plans…
Hirsch Announces Partnerships with Six Retail Brands
Hirsch, Houston, has recently formed strategic partnerships with forward-thinking and exciting retail brands, including Cuisinart; Victor; Gerber; Coleman; Flickr Fire; and a promotional products industry exclusive with personal, portable blender creator, Blendi. “These new partnerships represent Hirsch’s vision to be the single source retail brand destination for promotional distributors of every shape and size,” said…
Convergence Corner: How One Distributor Turned a Branded Kit Into a Delicious Outdoor Experience
Jeff Cowens, owner of Amplify, Memphis, Tennessee, not only used the power of the s’more with a branded Solo Stove as an appreciation gift, he combined the promo side with the print side by putting the whole kit in a custom-printed box.