Even as we shift back to hybrid work environments, in-person events and world travel, athletic apparel’s naturally comfortable fit will dominate the branding and advertising world. The question is, what styles are here to stay within this category and what are you, as a distributor, doing to capitalize on them?
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Koozie Group Promotes Pierre Montaubin to Chief Product and Sustainability Officer
Koozie Group, Clearwater, FL, announced the promotion of Pierre Montaubin to the newly-created position of chief product and sustainability officer. This marks the first time in the supplier’s history that sustainability has held a seat in the C-suite.
Proforma Has Record-Breaking Year with $600 Million in Sales
Proforma, Cleveland, says it can no longer be billed as “he $500 million technology and business success leader” after it broke its own record with $600 million in sales for 2022.
White Castle Rebrands as ‘Love Castle’ for Valentine’s Day Promo
Nothing says “I love you” quite like a few White Castle sliders, eh? If you’re one of the people who would risk life and limb just for those little burgers, ideally with your partner in crime, then White Castle’s Valentine’s Day collection is probably for you.
Blue Generation Hires Suan Koedoot as Director of Key Accounts
Blue Generation, Long Island City, New York, welcomed Susan Koedoot as the new director of key accounts. Koedoot brings many years of experience to Blue Generation from both the supplier and distributor side.
How Hot Dog Promos Create Opportunities for Creative Apparel, Packaging
Between Dietz & Watson’s Philadelphia Eagles apparel campaign and the Milwaukee Bucks’ branded hot dog wrappers, it’s clear that a promotional campaign centered around hot dogs allows for creativity.
The Xbox Walkman Is a Past-Meets-Present Promotional Campaign
Kids these days probably don’t know what a Walkman is, but Microsoft still combined the past and present of tech by creating a Walkman modeled after the Xbox Series S console. And, get this, kids: It really plays cassette tapes.
Simplicity and Sustainability in 2023: A Look at the Top Trends in Stationary, Home and Fashion Merch
The world around us shifts and evolves at a fascinating pace, so we’ve compiled some trends to help navigate 2023! These three main trends that highlight Spector & Co.’s 2023 Look Book are Natural Touch, Back to Basics and Cozy Home. These trends reflect a growing consumer interest in merchandise that is eco-friendly, timeless and…
Is Being a Distributor a Long-Term Business?
Ask the Accountant… Question: I have been a distributor for over 25 years, and would like my daughter to take over my business in the next five years. She is concerned that being a distributor is not a long-term business. What do you think? Answer: Being an ad specialty distributor is definitely a long-term, lifetime…
4imprint Is the Second Distributor with a Billion-Dollar Year
The promotional products industry has another billion-dollar distributor. This morning, 4imprint, Oshkosh, WI, announced that it expects $1.14 billion in 2022 revenue, an increase of 45% from the year prior.