If you’ve been running a printing business for any length of time, you already know the stakes are high. You’ve invested heavily in time, money, and reputation, and the margin for error can feel razor thin. Whether you’re the founder who built the business from scratch, the second or third generation carrying on the family legacy, or the rare outsider brought in to steer the ship, the job is the same: keep the company relevant, profitable, and positioned for the future.
That doesn’t just mean keeping the presses running. It means stepping back to see the big picture, watching the markets shift, and asking whether you’re ready for what’s coming next. The leaders who excel don’t wait for change to smack them in the face. They anticipate it.
Why Owners Need to See Around Corners
The printing industry has never been static. Technology evolves, customer expectations move faster than ever, and economic uncertainty shows up when you least expect it. Good leaders respond when change arrives. The great leaders I’ve seen spot the signals earlier and put themselves in position to act. How? They ask great questions, they network with peers and industry professionals, and they talk with their clients. They are relentlessly “in the game,” and are playing to win.
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