Talking with a friend the other day about our industry, I said that staying on top of everything that’s going on is “like drinking from a firehose.”
Real original, right? Maybe it’s an old cliche, but not a tired one.
Everyone’s busy, even stressed, trying to keep up with technologies, economic conditions, and postal developments, among other things. And all of them can affect the planning and performance of your direct mail.
Last week, I was honored to be part of a webinar panel of mail experts to talk about Lob’s State of Direct Mail: Business Insights 2026. For its brand new fourth annual report, the company surveyed 250 senior marketing and operations leaders about their direct mail programs.
Much of what we discussed related to one of the main findings:
- 87% of marketers say logistics are a blind spot for them
When you have bottlenecks for printing, shipping, and delivery, it results in lower ROI, higher costs, and schedule delays. If nothing else, I highly recommend reading through the logistics section of the report to see if anything hits home for you and your work, and if so, to find out what you can learn from others.
I want to focus, though, on five other areas, because there is something interesting in this research for almost everyone.
Read this full article on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
