As the promotional products industry continues to intersect with print, PRINTING United Expo helps promotional products suppliers expand their reach in a major way.
In this Q&A, PRINTING United Alliance President Dave Leskusky discusses the new ASI Show Pavilion at PRINTING United Expo, what it means for promo suppliers, and why the convergence of print and promo is creating new opportunities.
Q: For those unfamiliar, what is the ASI Show Pavilion at PRINTING United Expo, and what can attendees expect from it?
A: The ASI Show Pavilion at PRINTING United Expo is a dedicated destination designed to bring the promotional products industry directly into one of the most comprehensive printing events in the world. We are excited to work with the Advertising Specialty Institute to create a focused environment where promo suppliers can showcase products to an entirely new audience of print service providers, apparel decorators, and wide-format printing companies that already have or are looking to add promotional products to their portfolio.
What makes the Pavilion unique is that it’s not a standalone promo event operating in isolation. It’s integrated into a larger ecosystem of printing technology, production, and business solutions. If you can put ink on it, you’ll find it at Expo. For printer attendees, it means more cross-industry collaboration and inspiration to examine what else they can be selling their customers. For suppliers, it creates an opportunity to engage with new buyers who are increasingly looking to expand beyond traditional print into promotional products and branded merchandise as part of a broader customer offering.
Read the rest of this Q&A on Promo Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
