If you’re in the printing industry today, you’re really a technology business that happens to put ink and toner on substrates. From automated workflows to cameras on machines to API’s – tech is leading the way to your competitive advantage in the marketplace.
Yes, you still print, cut, fold, bind and mail. But the truth is almost everything you do is driven by technology. That’s not just semantics; it’s a mindset shift. Those who recognize this shift are asking different questions. They don’t just ask what press they should buy next, they are asking:
- Where are the bottlenecks slowing us down?
- How can we eliminate the non-value-added touches without killing quality?
- What’s the ROI of speed, automation and better insight into our business?
- How can we solve real customer problems with the tech we have–or need to add?
This isn’t about swapping one RIP for another. This is about looking at your operation through a tech lens: the internal workflow and the full customer journey, then use process automation, integration, and innovation to build an advantage that’s hard to beat.
Read the rest of this story on Printing Impressions.
