It’s one of my oldest rituals: opening up my box of coupons as my partner and I plan our food shopping for the next week. She cooks, so first, she pulls out a notepad to work on the menu. I look through the manufacturer coupons and that week’s circulars that came in the mail, and then quickly check a few of our local supermarkets online. Living in one of the most competitive markets in the country, we have a lot of choices.
I credit my dad for raising me to be a careful buyer. Up until he began slowing down in recent years, he was, even more than my mom, a champion coupon-clipper. Maybe it was some hard times growing up post-World War II, but he always instilled in us kids the value of saving money where you can.
Come to think of it, it explains why he had a long career as a purchasing agent in the auto sector. He knew how to balance pricing, quality, and reliability. And he passed those important values down to me.
What sparked this blog post were two recent news stories, very much related to each other and one of my favorite topics: the power of print in driving retail connections, loyalty, and purchases.
Item #1: “Return of touch: Consumer engagement has an omnichannel revival.” According to a survey conducted by The Harris Poll in conjunction with Quad, a majority of consumers say that print and mail has prompted them to choose a brand with a physical, in-store presence.
Read the full story at Printing Impressions.
