Editor’s Note: This article was written for Promo Impressions. For more content on promotional products decoration, be sure to subscribe to the biweekly newsletter at PromoImpressions.com.
“Work it harder, make it better, do it faster…” They may be almost 25 years old, but these lyrics from the early 2000s Daft Punk hit could be seen as something of a mantra for the promotional products industry in 2025. Wherever you look, from blogs, podcasts, and trade magazines to conferences and conversations with customers, the topics that crop up again and again have a central theme: Everyone is trying to do more with less.
Even before the question of tariffs entered the equation, businesses were looking for ways to adapt to the shortage of skilled workers, extreme variations in order volumes, and a growing appetite for on-demand production, all underpinned by an ever-present need to maintain high quality standards while simultaneously turning a profit.
While it’s no silver bullet, the answers to some of these myriad challenges may be on the factory floor itself, in the realm of the production technologies businesses use to decorate products.
Read the rest of this feature on Wide-Format Impressions.
