I was happy to read here the other day about how book clubs can engage employees in our industry, improving morale and retention.
A contact I made at a conference emailed me a few months ago asking for tips about books and resources about direct mail and print. It wasn’t the first time, so I offered some suggestions to help them up their game.
I’ll get to some of these books in a minute. But I thought about how many resources I have on my shelves that I look at from time to time in my writing work. It’s usually easier for me to find an answer or inspiration or story by going through them rather than a Google search or ChatGPT.
Mail and print have seen a lot of changes over the years, so many that it’s not easy for printed resources to keep up with them all. But the fundamentals and background have a lot of value, as shown in these five books.
Read the full list of Paul’s recommendations on Printing Impressions.
