Promo at PRINTING United Expo: Inside the Latest Tech & Applications

Editor’s Note: This article was written for Promo Impressions. For more content on promotional products decoration, be sure to subscribe to the biweekly newsletter at PromoImpressions.com.

PRINTING United Expo once again brought the printing industry together under one roof, filling the show floor with energy, innovation, and inspiration. From cutting-edge technologies to hands-on demos and packed education sessions, attendees explored the latest advancements shaping the printing industry, including the promotional products space. Whether it was digital embellishments and texture, laser engraving, or new UV-LED solutions, decorators and suppliers had technology at their fingertips, igniting fresh ways to elevate their offerings and bring more value to their customers.

The Tactile Tale

Across all print segments, not just promo, it’s all about texture — using ink to add a tactile feel to printed products.  

This was on full display in the Color-Dec booth, where domed emblems and badges were the focus. Its doming equipment can create 3D thermal and pressure-sensitive transfers for various applications, including solutions for hard goods and apparel. 

Speaking to why someone might opt for a domed solution over embroidery or other pressure- or heat-applied graphics, Joe Musgrave, managing director of Color-Dec says it offers a higher value, durability, and an overall elevated look. 

On the UV-LED side of things, LogoJET showcased its flexible inks, which allow for textured UV printing on various substrates, creating effects like soft-touch finishes for journals and 3D texture for items like promotional tokens, packaging, leatherette patches, and more.

Promotional products supplier PCNA had everything from hard goods to apparel in its booth, showcasing what’s possible with promo. From laser-engraved drinkware to apparel with 3D decoration, the textured finishes with subtle branding make for promo products that “stick” and don’t end up in the landfill.  

This story appeared on Promo Impressions through Apparelist, a publication of PRINTING United Alliance, ASI’s strategic partner.

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