Direct mail continues to be one of the most effective marketing tools when done right. But even seasoned marketers fall into traps that can waste time, money, and impact. After more than 30 years helping clients build successful print and mail campaigns, I’ve seen the same avoidable errors come up again and again.
Here are seven of the most common direct mail mistakes—and how you can steer clear of them.
Read the full list on Printing Impressions.
