Thanksgiving isn’t just about turkey and pie, it’s about connection, gratitude, and that warm feeling of being remembered. Sounds a lot like what direct mail is supposed to do, doesn’t it? In a season overflowing with digital noise, your mail piece can be the invitation that cuts through the clutter. Give prospects and customers something real, something personal, something worth opening.
So, let’s set the table for success. Here’s your five-course feast of pro tips to make your next campaign deliciously effective.
Appetizer: Prepping the Table
The prep makes the meal. Before your creative hits the press, start with clean data and smart targeting.
- Segment like a chef preps ingredients. Verify addresses, update lists, and slice your audience by behavior or purchase history so each piece feels personal.
- Invite the right guests. Don’t mail everyone, just the people who’ll actually enjoy what you’re serving. Relevance drives response.
- Season early. Rushed campaigns taste bland. Give yourself enough time for testing, postal approvals, and list prep so everything comes out perfectly timed.
Read the rest of this story on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
