There’s a lot coming at printing companies these days—technology disruption, customer demands, supply chain surprises, and an increasingly complex workforce landscape. But when you’re combining two businesses? The pressure and complexity ratchet up even more.
And in the middle of all that, there’s one thing that can’t be an afterthought: vision.
I’m not talking about a nice paragraph on the “About Us” page or some legacy mission statement that no one can remember. I’m talking about a clear, actionable, and unifying direction. Where are we going together? Why does this new, combined company exist? What do we stand for—and just as importantly, what are we willing to say no to?
These aren’t philosophical questions. They’re survival questions. Because without shared vision, a newly merged company can drift into chaos.
Read the rest of this feature on Printing Impressions.
