Looking to boost your sales in 2024? Ask yourself if there is any low-hanging fruit you might have missed. “Low-hanging fruit” refers to those easy sales that are no-brainers. Once identified, they are common-sense opportunities that are easily recognized by distributor and customer alike—and there might be more of them than you might think. One…
Read MoreAuthor: Bob Saunders
Do You See Gratitude as a Business Strategy?
As we ease back into the rhythm of work after the Thanksgiving holiday, it’s important to remember that an “attitude of gratitude” isn’t something that should end when the turkey runs out. Being grateful and saying “thank you” is something that we can keep up all year long. In fact, picking up the phone or…
Read MoreLessons from PRINTING United Expo: Cross-Selling Is King!
For those who attended Printing United Expo in Atlanta, GA, you likely came away with your head spinning. The show covered over 1 million square feet of floor space and showcased 811 exhibitors (including Wise) in categories ranging from commercial and industrial printing to large-format, labels and packaging, and promotional products. Attendees were treated to…
Read MoreWarehouse Third-Rack Solution
As a distributor, you are looking to be a problem-solver for your clients. If you can come up with a solution, you become the hero and deepen your relationship with the account. Since we know that a 5% increase in customer retention can lead to 25% to 95% increase in profitability (Bain & Co.), these…
Read MoreIndustrial Labels: The Profitable Product Category You Might Not Know
In our previous post, we looked at reasons for distributors to sell industrial labels. Unlike many other products, industrial labels are highly repeatable. They offer recurring revenue (“print annuities”), they are sticky, and more. But what exactly are industrial labels? How do they differ from prime labels that most distributors are familiar with? Industrial labels…
Read MoreSelling Industrial Labels for Recurring Revenue
Print distributors are always on the lookout for profit-building opportunities. Notice we said “profit” and not “sales.” There are plenty of products that bring in sales, but do they make money? If you have products with low profit margins, you can sell a lot of them and still not make very much. This is where…
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