Kanye West always makes a statement. But, was it at the expense of the 12-12-12 Sandy Relief Concert? You be the judge. Marketing mishaps, leather, music & more!
Read MoreMarketing Mishaps: The lost message
Author: Elise Hacking Carr
Relationship Building 101: Have you passed?
It’s not always about what your client can do for you, but what you can do for your client—the importance of a mutually beneficial business relationship.
Read MoreMy Favorite Promotion … “You Know What It Is”
My favorite promotional item carries a lot of meaning for me. Here’s a clue to figure it out: If you’re like rapper Wiz Khalifa, “you know what it is.”
Read MoreFood for Thought: Creating sales opportunities out of objections
What does it REALLY mean if a potential customer turns down your offer? Is it a cue for persistent follow-up calls or time to move on?
Read MoreMarketing Ethics: Campaigning during a natural disaster
Where do we draw the line between “newsjacking” and sensitive marketing approaches when tragedies, such as Hurricane Sandy, strike?
Read MoreEditor’s Picks: Fits Like a Glove
Are you looking for ways to help your customers keep promotions hot and profitable? Gloves can be the perfect addition. Check out some of the latest styles here.
Read MoreGoing Strong?: Lance Armstrong and the implications for silicone gel bracelets
Many questions have arisen from the Lance Armstrong story. For our purposes, what does the future hold for silicone gel bracelets/awareness bands?
Read MoreEditor’s Picks: The Comfort Zone
Watching TV? Reading a book? Getting some sleep? Make these activities even more enjoyable by showing your customers the latest trends in comfort and sleepwear.
Read More3 Ways to Market like Honey Boo Boo: No, Really
Love it or hate it, there are some lessons to be learned from “Here Comes Honey Boo Boo.” Here are 3 ways to market like a superstar.
Read MoreFall in Love With the Latest Fashion Trends
Burgundy apparel, oversized coats and a little bit of leather (not altogether!)—these are just a few of the hot fall looks for 2012.
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