This is a story of polar opposites—positive and negative, and when it comes to promotional magnet products, they don’t attract much more than negative attention.
Read MoreMagnets: When Opposites Don’t Attract
Author: Jeff Jacobs
The Dangers of Celebrity Endorsers and the Wisdom of Crisis Planning
One misstep on the part of a celebrity endorser could potentially put you, your client and your merchandise at risk. Here are ways to protect your great ideas and brand campaigns.
Read MoreGreenwashing: Are You a Co-Conspirator?
Marketers bombard us with claims every day: “Bigger,” “better,” and of course, “cheaper.” But have you also heard “greener?” What about “greenwashing?” Have you heard of that term? Greenwashing is marketing-speak for product descriptions that are deceptively used to promote that an organization’s products, aims and/or policies are environmentally friendly.
Read MoreBobbleheads: A Story of Promotional Products Delivering Measurable ROI
Successful promotional products are all about developing brand affinity—an emotional connection made with a brand through the magic of 3-D advertising. But calculating the ROI of using promotional products compared to other marketing tools or tactics often presents a challenge for brand management. For example, a statement like, “This creative giveaway resulted in this specific sales result,” is a calculation all too frequently unavailable. Enter the mighty Bobblehead, or even better yet, the calculable ROI of the powerful resin figure.
Read MorePromotional Products Industry: Balancing Risk and Reward
One of our biggest challenges is the question of how we can help those promotional product reps actually closing the sales and working with limited resources make it part of their decision to deliver safe and socially compliant product? It’s all in the balance of risk and reward.
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